In late 2020, I spent several months in lockdown exploring long form writing. As an intern at DV MediaCo, I had the amazing opportunity to co-author a thought piece with my employer, Dona. The article was a more detailed analysis on the power of transparency and the ways it can be inculcated inside and outside an organisation.
Here’s an article on what ‘value proposition’ of a brand really means for an Indian consumer
In the summer of 2021, I worked as a contributing writer at an entrepreneurial coaching network in New York called Aspire360.
During this experience, I wrote and published business, branding and startup related content for an entrepreneurial coaching network in New York, called Aspire360. Here is one of the articles I worked on:
After graduation, I worked as a UX writer at AscendEX, a centralized cryptocurrency exchange. Here I was able to hone my skills and learn how to exercise brevity in my writing, to achieve a defined objective.
I wrote a variety of UX copy: instructional messaging, informational copy, product descriptions, FAQs, error messaging and more. Here are some examples:
In October 2022, I begun working as a UX writer at Citigroup at its headquarters in New York, a massive opportunity for me to solidify my skills and grow as a creative professional. Here’s an example of some of my content work on our live site that’s publicly available:
As of Dec 2023, I’ve been working as a freelance writer on a project-by-project basis. Recently, I wrote a piece for Synergi, an AI-driven mortgage marketing start-up based in NYC.
